Zmags Enhances the Customer Experience for Kate Spade New York

Boston, MA (PRWEB) June 24, 2014

With the help of the Publicator digital publishing platform from Zmags, kate spade new yorks 2014 Summer Style Guide not only showcases the brands stylish, colorful collection, but also immerses shoppers in the world of kate spade new york. The guide is completely shoppable and brings the brands summer advertising campaign to life. As shoppers click through the magazine, they discover style blogs and other interesting content and are also able to seamlessly add items to their shopping carts.

Supported by Zmags industry-leading creative and technical support team, kate spade new york leveraged the Zmags Demandware extension and HTML5 viewer to embed content on the kate spade new york website and deliver the brands robust, high-impact Summer Style Guide consistently across all platforms, including desktops, laptops, tablets and mobile. Demandware allowed kate spade new york to directly integrate their shopping cart into the publication, keeping viewers engaged with every page and driving more conversions.

Digital publishing solutions from Zmags allow designers, developers and content creators to upload PDFs to the Publicator platform and easily convert content to HTML5. Once uploaded, these users can add video, animations and interactive elements to drive purchasers brand engagement. They also can embed eCommerce capabilities and promote sharing through social media to increase the publications reach and impact.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully branded, commerce-enabled digital experiences. The companys platform creates immersive brand and commerce experiences across all digital media including tablet, mobile, social and web channels. Featuring an easy-to-use, drag and drop interface, Zmagss solutions make digital publishing simple, increase customer engagement and provide an exceptionally strong return on investment.

Headquartered in Boston, with offices in London and Copenhagen, Zmags currently works with more than 2,000 leading brands, including kate spade new york, Tesco, Brahmin Leather Goods, Matalan, Spanx, The Container Store, Magasin and Sub-Zero Wolf.

To learn more, visit http:/ or follow us on Twitter: @zmags.

About kate spade new york

In 1993, Kate Spade designed the utilitarian bag she had been craving for years but couldnt find anywhere and so began a revolution in the accessories market. Simple silhouettes with clever details and crisp palettes soon established a visual shorthand for the brand thats recognizable the world over.

In 2007, Kate Spade turned the reins over to the design powerhouse Liz Claiborne Inc., which then became Fifth & Pacific Companies Inc, and now operates under Kate Spade & Company. Deborah Lloyd, formerly of Banana Republic and Burberry took the helm as Chief Creative Officer with an aim to broadening the line while honoring Kates rich history. Today youll find the brand on the arms of women everywhere with nearly 300 kate spade new york stores worldwide and a thriving eCommerce business.

What Does a Fashion Designer Do: Design School with Nick Verreos

What Does a Fashion Designer Do: Design School with Nick Verreos

Celebrity fashion designer, Nick Verreos, gives Look TV viewers the ins and outs of what aspiring designers need to know about breaking into the fashion worl…
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Dakota and Lisa of CRYBABY Presents share their best advice on becoming fashion designers and working in the fashion industry based on their own experiences …

Kate Moss and Cara Delevingne Pose in Burberry Trenches (and Nothing Else

Kate Moss and Cara Delevingne Pose in Burberry Trenches (and Nothing Else
What happens when you put two of the hottest British supermodels in the same campaign? A whole lot of smudged-liner, tousled-hair sexiness. Kate Moss and Cara Delevingne team up together for the first time to front Burberry's new fragrance and the …
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Burberry chief executive sells more than £5m of luxury brand's shares
Burberry chief executive Christopher Bailey has sold £5.2m of shares in the luxury fashion company, four months after taking over from predecessor Angela Ahrendts. Bailey has offloaded 68,667 shares and nearly three quarters of two sets of performance …
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Full Show – The Burberry Prorsum Menswear S/S15 Show

Book Covers & Bruce Chatwin – the Burberry Prorsum menswear Spring/Summer 2015 show Inspired by the acclaimed novelist and travel writer, the collection feat…
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“BURBERRY PRORSUM” London Fashion Week Fall Winter 2014 2015 by Fashion Channel From Tribal or Ethnic Prints to Safari Patterns, this is the Burberry mood fo…
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Woman wins Prada handbag

Woman wins Prada handbag
2014 10:53PM – 57 Views. From staff reports. Contributed photoBetty Patterson, right, presents a Prada handbag to raffle winner Pam Evans of Whispering Pines. ×. Photo. Contributed photoBetty Patterson, right, presents a Prada handbag to raffle winner …
Read more on Richmond County Daily Journal

Anne Hathaway's Best Outfits in The Devil Wears Prada
The Devil Wears Prada may have premiered in 2006, but that doesn't mean I won't watch it every single time it's on TV. This past weekend was no different, affording me yet another opportunity to reflect on just how great Anne Hathaway's movie-wardrobe …
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Looking Through Mrs. Prada's Eyes
Milan, late May: The design home of Miuccia Prada never looks more like a factory in an Italian neorealist film than it does in the off-season between shows. Sunshine fills the courtyard of the sprawling complex. In a corner an industrial-size chute …
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Kindermint Launches Online Childrens Consignment Store Featuring Designer Kids Clothes in Mint Condition

Tampa, FL (PRWEB) April 14, 2014

Kindermint was founded with the idea that parents deserve a better way to buy better brands at better prices. “With online consignment there is no need to drive to a store, find parking, and sift through a bunch of clothes to find the size, brand, and style you want,” says Vishal Mahtani, CEO of Kindermint. Kindermint’s new website makes browsing for used kids’ clothes easy with multiple search options that enable customers to quickly hone in on the brand, style, size, and color they are seeking. Kindermint offers fresh fashions daily and maintains high quality standards so the used clothing in their store is indistinguishable from new.

“Kids grow out of clothing quickly. We’ve created a service that makes it easy for parents to keep their kids in top quality designer clothing at a fraction of the cost of retail,” says Mahtani. Parents can save 50-90% off retail with prices starting at $ 1.49. The store houses a wide variety of top brands including Gymboree, Burberry, Juicy Couture, Janie and Jack, Oilily, and Ralph Lauren to name a few. “We source our used clothing from the same moms and dads who buy our clothing, so that helps foster the quality and dependability of our like-new clothing selection,” Mahtani says.

Another key facet of Kindermint is its charity alliances. “Kindermint is a vehicle not only for savings parents time and money; another core aspect of our business is contributing to communities in need,” Mahtani says. Kindermint is currently working with Habitat for Humanity and to date has donated well over 5,000 items of used clothing–almost enough to build a house.

Kindermint is dedicated to providing top quality used kids’ clothing at affordable prices, encouraging environmental conservation through the promotion of recycling, and giving back to communities in need. Located in Tampa, FL., Kindermint’s online consignment store has a national reach serving residents of the continental United States.

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Warehouse Racking Company Enters the Art World

Leeds, UK (PRWEB UK) 11 August 2014

Businesses often work to tight deadlines, but when youre sourcing products from a supplier, you cant always be guaranteed that everything will go according to plan.

When the inspiration for a great display came to furniture and lighting specialists Tom Dixon Design in April of this year, it was vital for the company to source materials and props that could be delivered on a short turnaround. However, with the ultimate destination being thousands of miles away at the Milan Museum of Design and Technology, this posed logistical issues that many suppliers would struggle to meet.

Not so for Warehouse Systems Ltd; working closely with the team at Tom Dixon, they realised that not only did this project need to be given priority, but they also had to ensure that the exhibition display could be implemented quickly and effectively by their overseas partners.

With such an exciting opportunity in their grasp, Tom Dixon approached WSL to create a custom built pallet racking system that would do their designer products justice but rather than creating a fully assembled finished article, the system needed to be provided in various parts, to be fitted together much like a puzzle when it arrived in Italy.

The overall requirement was for 16 racking bays organised over 3 separate runs items that simply couldnt be shipped in their final form. In order to meet display requirements, the components also needed to be provided in the raw, uncoated and ungalvanised ready for a powder coating treatment prior to assembly.

While this was no problem for the experts at WSL, they were given just 7 days from the placement of the order to supply the goods and send them to the museum for installation. Certain that they could meet this challenge, they also went the extra mile to ensure their clients complete satisfaction. Alongside the manufacture of the racking bays, the team also developed a customised guide so that the setup could be completed without any hitches, sending a full breakdown of product information too so that the installation team knew exactly what they were working with.

Kathryn Bell from Tom Dixon Design was delighted that what could have been a logistical nightmare had a dream outcome, commenting that she was very impressed with the quality and service provided by WSLs Fred Proctor, who she found to be very honest and informative at every stage of the process. The end result was an effective display system that allowed them to showcase their creations in the best possible way, proving that WSL can rise to even the most time-sensitive challenges.

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Jun 20, 2011


Sapatinhos de golfista da Prada. Já pensou ir jogar golfe com estes sapatos? Hahahah seria um arraso.

Masculinos matadores da Burberry

Mar 21, 2011

Sapato do Dia


"If you don't smile, if you are not positive, it doesn't matter just be sexy."

Mar 1, 2011

Resultado do Sorteio Revista Lançamentos + Pronto. Calcei

Seguem os nomes das felizardas e do felizardo!

Luana Pereira Furtado
Franco Scandolo
Tatiane Jahger
Aline Marques 
Paula Cristiane Correa dos Santos
A Lançamentos enviará as revistas para vocês por sedex.  
Espero que gostem! Me contem o que acharam depois?  
Parabéns :) 

Feb 15, 2011

Sorteio Revista Lançamentos + Pronto. Calcei

Tenho uma novidade muito legal! A revista Lançamentos, voltada para o setor coureiro-calçadista, agora se volta também para o consumidor final.

O consumidor conhecerá as principais tendências da moda das próximas estações e terá uma orientação de compras em calçados, bolsas e acessórios.

Destaco a coluna Chic por Gloria Kalil. Em sua coluna, Gloria aborda informações sobre tendências do mundo da moda e esclarece dúvidas dos leitores sobre como usar roupas, calçados e acessórios.
A revista também terá entrevistas com celebridades apaixonadas por sapatos (oba!). Na publicação deste mês, a entrevistada é a apresentadora Renata Fan. Ela tem mais de 450 pares em seu closet, uau.

 A revista está nas bancas e também através do telefone (51) 3065 8042.

Ficaram curiosos pra conferir?

Então participe do sorteio! Ganhamos 5 edições para sortear! 

Preencha o formulário até sexta, 18/02, e deixe um comment aqui no post dizendo que está participando, pra fazer parte do nosso sorteio!

Estou saindo de férias amanhã e volto dia 27 com o resultado. Boa sorte!!!

Feb 8, 2011

Melissa Time Code: Inverno 2011

 Confira alguns destaques da coleção de inverno.

O nome deste modelo é Having, mas quem que podia ser Heaven. Linda!

Melissa Enjoying

Melissa snake + Animale

 Este modelo com formato e textura de cobra e cores metalizadas tá demais! Também gostei muito dos modelos flocados em degradê.

Melissa Temptation + Vivienne Westwood

Melissa Mesh Pump + Jean Paul Gaultier

Que amor este lacinho!

Querem ver mais? Para ver toda a coleçãoclica aqui.

Feb 4, 2011


A Valentino deixou a mulherada louquinha com este sapato na última semana de moda parisiense...

E já tem marca brasileira fazendo o modelo com preço mais amigável... (Valentino, don't worry: sou muito mais o seu!)

Eu já escrevi um post reflitão sobre "cópias". Sinceramente, não sei mais o que eu acho, sabe? Eu adoro designers originais, que criam modelos novos e irreverentes. Ao mesmo tempo, não tenho bolso pra comprar o Val de quase 1400 dinheiros! 

Estes dias mesmo, fui a um showroom a trabalho e encontrei uma pulseira Marc Jacobs quase igual a esta.  Eu amoooo a minha pulseira. 

Mas, pensando bem, legal mesmo é encontrar marcas mais acessíveis e super originais, não acham? 

Me alegro com fast fashion e também  me delicio com produtos misteriosos e não tão caros que arrasam. Acho a segunda opção mais divertida. Especialmente quando quase ninguém tem o produto que eu comprei. E não é por custar o olho da cara, pois mesmo se eu quisesse eu não poderia gastar o olho da cara.  É porque é bacana encontrar um achado, usar e todo mundo querer saber de onde é, especialmente quando o produto é muito original. Se custou barato é mais legal ainda - sinto um orgulho de mim mesma, por ter achado aquele sapato, roupa ou whatever que não foi caro e que faz sucesso. Gosto de achar achados. E viva a cacofonia!

De qualquer forma, a moda é a moda e ela reverbera. Não sou expert e não vou mais discutir este tema.


Vejam algumas sortudas que podem se orgulhar de serem donas deste it-shoe:

Isabella Fiorentino

Alexa Chung

Achei o preto increíble!!!

Anna Dello Russo